Week 4 EOC: What is the Difference between Marketing and Advertising?

At first glance you might think these two are kind of the same thing, but actually they are not. Marketing is the planning and process that businesses go through to make an exchange to a consumer. Its focus is to deliver value and benefits to the consumer. Advertising is non personal and is a way a company is identified.

Just trying to explain this probably doesn’t cut it. For example, the ads and commercials you see are considered advertising. The process of getting those ads to a certain meaning is marketing. They seem similar because they work together. Take McDonalds, they have this McCafe thing going on and to market that this could appeal to a variety of people they have a variety of angles to go off of. They say that it’s a cool drink like the one you get from the coffee shop, but theirs is a little hip. For this to reach the masses they had the commercial in this hip laid back jazz spot with the Neo Soul artist Dwele performing to reinforce that hip feeling.

Advertising is only a part of marketing like I said before they work hand in hand. Marketing thinks of ways to reach the people and Advertising actually reaches the people. “One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212)