Thursday, August 27, 2009
EOC 7: challenge in development
The biggest challenge that I had for developing this product was trying to find something new. Almost every idea that I had was taken. It’s hard to figure out something new for a product that already has everything known to man. However I still had this assignment so I just had to try and pull out all the stops. I looked to my area of interest, which is Hip-Hop and went from there. That helped me move along for a while but then I ran into another challenge which was using my idea that I came up with and expand it so that I could move forward. When all of this is said and done the challenge isn’t really coming up with an idea, it’s trying to get an idea that works.
Vodka Pitch for Marketing Plan
When you look at the Hip-Hop culture you see a lot of flash and style. They wear the latest fashions, drive the best cars, live in the big houses, and hang out at the hottest clubs. Whatever shows up in a Hip-Hop artist music video is the latest trend in the Hip-Hop world. The thing about Hip-Hop is that it’s all about the glamour, and no matter what people still go broke trying to gain that “swagga” that you can get with a fraction of the price. It is also true that people wants to live like a star without paying the star price. Also I heard from a bartender that people drink alcohol for the effects it has on you.
With that said I figure why not put that in a bottle; this is my new vodka called Fresh Vodka. In Hip-Hop image is defiantly everything, people wants to be the life of the party. They want to maintain that certain image, however that image can be tarnish when you are sloppy drunk. With this vodka you don’t get drunk… instead you just keep this nice buzz all while you are drinking. This is why I say that this vodka is “swag in a bottle.” It’s perfect for what I am trying to get across. Swagg is all about how you present yourself to the public, and the way you handle yourself in situations. It’s the ability to maintain a certain level of self confidence without appearing arrogant. Fresh Vodka will defiantly help you keep your swag up while drinking because I can honestly say that, “nothing in a bottle has swagger like this.”
With that said I figure why not put that in a bottle; this is my new vodka called Fresh Vodka. In Hip-Hop image is defiantly everything, people wants to be the life of the party. They want to maintain that certain image, however that image can be tarnish when you are sloppy drunk. With this vodka you don’t get drunk… instead you just keep this nice buzz all while you are drinking. This is why I say that this vodka is “swag in a bottle.” It’s perfect for what I am trying to get across. Swagg is all about how you present yourself to the public, and the way you handle yourself in situations. It’s the ability to maintain a certain level of self confidence without appearing arrogant. Fresh Vodka will defiantly help you keep your swag up while drinking because I can honestly say that, “nothing in a bottle has swagger like this.”
Thursday, August 20, 2009
Time Out Hotel
Time Out HotelCierra EsparzaMary Ann EstoyJakia JohnsonJeremy Delaluz We were looking for a new experience in Vegas. Something new and exciting that everyone would enjoy no matter the age. A place to attract all age groups in sections for each individual to belong. Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y can enjoy an interactive social club/lounge that enables you choose your own music digitally. “An experience for everyone”
Thursday, August 13, 2009
EOC Week 5
This week I want to see what my classmates thought about advertising versus marketing. I have picked three and this is what they thought:
“Marketing is a philosophy, an attitude, and a perspective. That is a plan that brings buyers and seller together to figuring out the needs and wants, and making products that correlate with consumer desires.” (http://robotzonmarz.blogspot.com/)
“Advertising is basically how you promote what you are trying to sell, getting the word out that you have this product and want to sell it. It’s the way you get people to know about the existence of the product.” (http://19starsproductions.blogspot.com/)
“Marketers care about their customers. As for advertisers, they are just trying to focus on selling the product.” (http://ccmarieproductions.blogspot.com/)
I agree with these statements. Especially with the first quote, there is a certain “swag” that goes with marketing. This is something that everyone can’t just get up and do. It all revolves around creativity, originality and style. Yes you can go to school to learn about marketing but the three things I just mentioned are something that cannot be taught, and can the difference between average marketing and great marketing. When it comes to marketing companies are not looking for cookie cutter ways to get their product out, they are looking for ways that set them apart from others.
“Marketing is a philosophy, an attitude, and a perspective. That is a plan that brings buyers and seller together to figuring out the needs and wants, and making products that correlate with consumer desires.” (http://robotzonmarz.blogspot.com/)
“Advertising is basically how you promote what you are trying to sell, getting the word out that you have this product and want to sell it. It’s the way you get people to know about the existence of the product.” (http://19starsproductions.blogspot.com/)
“Marketers care about their customers. As for advertisers, they are just trying to focus on selling the product.” (http://ccmarieproductions.blogspot.com/)
I agree with these statements. Especially with the first quote, there is a certain “swag” that goes with marketing. This is something that everyone can’t just get up and do. It all revolves around creativity, originality and style. Yes you can go to school to learn about marketing but the three things I just mentioned are something that cannot be taught, and can the difference between average marketing and great marketing. When it comes to marketing companies are not looking for cookie cutter ways to get their product out, they are looking for ways that set them apart from others.
Thursday, August 6, 2009
Week 4 EOC: What is the Difference between Marketing and Advertising?
At first glance you might think these two are kind of the same thing, but actually they are not. Marketing is the planning and process that businesses go through to make an exchange to a consumer. Its focus is to deliver value and benefits to the consumer. Advertising is non personal and is a way a company is identified.
Just trying to explain this probably doesn’t cut it. For example, the ads and commercials you see are considered advertising. The process of getting those ads to a certain meaning is marketing. They seem similar because they work together. Take McDonalds, they have this McCafe thing going on and to market that this could appeal to a variety of people they have a variety of angles to go off of. They say that it’s a cool drink like the one you get from the coffee shop, but theirs is a little hip. For this to reach the masses they had the commercial in this hip laid back jazz spot with the Neo Soul artist Dwele performing to reinforce that hip feeling.
Advertising is only a part of marketing like I said before they work hand in hand. Marketing thinks of ways to reach the people and Advertising actually reaches the people. “One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212)
Just trying to explain this probably doesn’t cut it. For example, the ads and commercials you see are considered advertising. The process of getting those ads to a certain meaning is marketing. They seem similar because they work together. Take McDonalds, they have this McCafe thing going on and to market that this could appeal to a variety of people they have a variety of angles to go off of. They say that it’s a cool drink like the one you get from the coffee shop, but theirs is a little hip. For this to reach the masses they had the commercial in this hip laid back jazz spot with the Neo Soul artist Dwele performing to reinforce that hip feeling.
Advertising is only a part of marketing like I said before they work hand in hand. Marketing thinks of ways to reach the people and Advertising actually reaches the people. “One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212)
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