Vodka Pitch for Marketing Plan

When you look at the Hip-Hop culture you see a lot of flash and style. They wear the latest fashions, drive the best cars, live in the big houses, and hang out at the hottest clubs. Whatever shows up in a Hip-Hop artist music video is the latest trend in the Hip-Hop world. The thing about Hip-Hop is that it’s all about the glamour, and no matter what people still go broke trying to gain that “swagga” that you can get with a fraction of the price. It is also true that people wants to live like a star without paying the star price. Also I heard from a bartender that people drink alcohol for the effects it has on you.


With that said I figure why not put that in a bottle; this is my new vodka called Fresh Vodka. In Hip-Hop image is defiantly everything, people wants to be the life of the party. They want to maintain that certain image, however that image can be tarnish when you are sloppy drunk. With this vodka you don’t get drunk… instead you just keep this nice buzz all while you are drinking. This is why I say that this vodka is “swag in a bottle.” It’s perfect for what I am trying to get across. Swagg is all about how you present yourself to the public, and the way you handle yourself in situations. It’s the ability to maintain a certain level of self confidence without appearing arrogant. Fresh Vodka will defiantly help you keep your swag up while drinking because I can honestly say that, “nothing in a bottle has swagger like this.”