EOC 7: challenge in development

The biggest challenge that I had for developing this product was trying to find something new. Almost every idea that I had was taken. It’s hard to figure out something new for a product that already has everything known to man. However I still had this assignment so I just had to try and pull out all the stops. I looked to my area of interest, which is Hip-Hop and went from there. That helped me move along for a while but then I ran into another challenge which was using my idea that I came up with and expand it so that I could move forward. When all of this is said and done the challenge isn’t really coming up with an idea, it’s trying to get an idea that works.

Vodka Pitch for Marketing Plan

When you look at the Hip-Hop culture you see a lot of flash and style. They wear the latest fashions, drive the best cars, live in the big houses, and hang out at the hottest clubs. Whatever shows up in a Hip-Hop artist music video is the latest trend in the Hip-Hop world. The thing about Hip-Hop is that it’s all about the glamour, and no matter what people still go broke trying to gain that “swagga” that you can get with a fraction of the price. It is also true that people wants to live like a star without paying the star price. Also I heard from a bartender that people drink alcohol for the effects it has on you.


With that said I figure why not put that in a bottle; this is my new vodka called Fresh Vodka. In Hip-Hop image is defiantly everything, people wants to be the life of the party. They want to maintain that certain image, however that image can be tarnish when you are sloppy drunk. With this vodka you don’t get drunk… instead you just keep this nice buzz all while you are drinking. This is why I say that this vodka is “swag in a bottle.” It’s perfect for what I am trying to get across. Swagg is all about how you present yourself to the public, and the way you handle yourself in situations. It’s the ability to maintain a certain level of self confidence without appearing arrogant. Fresh Vodka will defiantly help you keep your swag up while drinking because I can honestly say that, “nothing in a bottle has swagger like this.”

Time Out Hotel

Time Out HotelCierra EsparzaMary Ann EstoyJakia JohnsonJeremy Delaluz We were looking for a new experience in Vegas. Something new and exciting that everyone would enjoy no matter the age. A place to attract all age groups in sections for each individual to belong. Baby boomers born between 1946-1964 can take a blast from the past at The American Bandstand restaurant featuring an environment inspired by the original hit show. All born between 1965-1978 generation X can enjoy the replica of The Woodstock festival. Generation Y can enjoy an interactive social club/lounge that enables you choose your own music digitally. “An experience for everyone”

EOC Week 5

This week I want to see what my classmates thought about advertising versus marketing. I have picked three and this is what they thought:

“Marketing is a philosophy, an attitude, and a perspective. That is a plan that brings buyers and seller together to figuring out the needs and wants, and making products that correlate with consumer desires.” (http://robotzonmarz.blogspot.com/)

“Advertising is basically how you promote what you are trying to sell, getting the word out that you have this product and want to sell it. It’s the way you get people to know about the existence of the product.” (http://19starsproductions.blogspot.com/)

“Marketers care about their customers. As for advertisers, they are just trying to focus on selling the product.” (http://ccmarieproductions.blogspot.com/)

I agree with these statements. Especially with the first quote, there is a certain “swag” that goes with marketing. This is something that everyone can’t just get up and do. It all revolves around creativity, originality and style. Yes you can go to school to learn about marketing but the three things I just mentioned are something that cannot be taught, and can the difference between average marketing and great marketing. When it comes to marketing companies are not looking for cookie cutter ways to get their product out, they are looking for ways that set them apart from others.

Week 4 EOC: What is the Difference between Marketing and Advertising?

At first glance you might think these two are kind of the same thing, but actually they are not. Marketing is the planning and process that businesses go through to make an exchange to a consumer. Its focus is to deliver value and benefits to the consumer. Advertising is non personal and is a way a company is identified.

Just trying to explain this probably doesn’t cut it. For example, the ads and commercials you see are considered advertising. The process of getting those ads to a certain meaning is marketing. They seem similar because they work together. Take McDonalds, they have this McCafe thing going on and to market that this could appeal to a variety of people they have a variety of angles to go off of. They say that it’s a cool drink like the one you get from the coffee shop, but theirs is a little hip. For this to reach the masses they had the commercial in this hip laid back jazz spot with the Neo Soul artist Dwele performing to reinforce that hip feeling.

Advertising is only a part of marketing like I said before they work hand in hand. Marketing thinks of ways to reach the people and Advertising actually reaches the people. “One of the primary benefits of advertising is its ability to communicate to a large number of people at one time.” (MKTG, Lamb, pg. 212)

Week 3 EOC: How I Buy Stuff

“A lifestyle is a mode of living, as identified by a person’s activities, interests, and opinions.” (MKTG, Lamb, pg. 76)

As far as how I make my purchases, every product has a different buying process. I tend to not follow trends but sometimes my interest happens to be parallel with what’s “hot.” I’m not your typical female consumer. I buy what fits me as a person. For example sometimes buy Complex Magazine, it’s a men’s magazine but they give good information on sneakers. Now does this mean I want to be a guy, No. It just means I’m not into heels and things like that. I guess you can say that I buy to fit my lifestyle.

My lifestyle is urban, Hip-Hop, and mobile. Because of this there are certain things that I will buy and not buy. With the Hip-Hop side certain things I buy to fit this is Music, which is mostly Rap and R&B. As far as Urban it’s clothing. Most of the clothes I buy for everyday wear are jeans, t-shirts, and exclusive sneakers. I buy business attire solely because I have to so that I can go to things such as an interview. I try to research a product if necessary. I feel that if I am giving you my money I want to know that you appreciate me as a customer. Sometimes I may hear of a brand I normally buy as being racist. In this case I would do my own research and then come to a conclusion on if I would continue to support it or not.

Now there are brands that cater to a certain lifestyle of their consumers so basically I just look to see which on caters to mine.

Me as the Consumer EOC Week 2

I consider myself to be in the Hip-Hop demographic. My income is not that high so I buy according to what I can reuse or have for a long period of time. This also makes me a very picky customer, but once a brand makes me happy I am loyal to it. For example I am a diehard sneaker fan. It is part of my lifestyle. I don’t just but sneakers to walk around in, I buy them because it’s a part of my culture. I spend a lot of time figuring out what shoes to buy. Like I said before my income is very little so I only buy once maybe twice a year. When I am buying shoes the quality as well as style is very important to me. They need to be stylish enough so that I wear them for more than a few months and stable enough so they can last until I bought the next pair. I remember I use to be very loyal to the Nike brand, I was going on a trip and I bought these White on White Air Max. They were beautiful, I took them home packed them and went on my three day trip. By the third day the sole of my left foot was coming off. I called the store and told them I was bringing them back for an exchange. I went back and exchanged them for a pair of Adidas Shelltoe Superstars, white with silver stripes.


Now the story about the Air Max was 10 years ago. I still buy Adidas and I still have those shelltoes. You see a consumer like me will pay top bucks for what they consider a top product. I just don’t have the money right now to waste on a shoe that will tear up in three days. I do understand that Nike is still a good brand but I can’t afford to give second chances so you only have one shot. Shoes aren’t the only thing I buy carefully. It’s everything that I put value on or eat. I only buy certain brands if they work I stay with them if they don’t I find one that does. As being part of the Hip-Hop Culture I buy clothes with styles that aren’t afraid to be different. Hip-Hop is about expression, the more products that give me the options the better.